Founded in 1968 as a textile company, the Italian brand soon became recognized for its bold paisley prints. Over the decades, it has gained a following for its classic silhouettes – dresses and separates for women, tailoring and shirting for men, as well as leather accessories. Now the brand has established itself as the style set's go-to for bold, boho-luxe looks through its 200 boutiques around the world.
In order to increase customer base, improve customer loyalty and boost store performance, the brand has invested in digital transformation in recent years. Wishing to accurately collect and track the activities of customers as they pass by, enter the stores, browse, engage and shop inside, the brand has upgraded its footfall tracking system from a 2D sensor-based system to Unicross TD 3D sensor-based, intelligent system in many of its boutiques in China. In-depth data insights from TD 3D sensors and reports have enabled the brand to conduct store analytics effectively.